QR codes seem to be gaining a little bit of traction. A new Chadwick Martin Bailey study shows that half of all smartphone users have clicked a QR code before. The study makes it clear that consumers are now overwhelmingly aware (81%) of QR codes but they still haven't been convinced of their value. For the record, I believe that's a problem attributable to marketers using them poorly, not a lack of trying on the part of consumers.
We know Facebook is popular for business but this new report shows that 89% of nonprofits also use Facebook. It is the leading social network choice for nonprofits.
Gigya reports that visitors to a website who have logged into the site via Facebook tend to stay 50% longer than the average site visitor and visit twice as many pages. Social logins are a great way for companies to segment the kinds of visitors who come to their site. Users are telling you right off the bat if they're more serious (or less serious) about their interest in you. The big question, of course, is can you engage them differently.
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