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I should admit immediately that I'm not a big LinkedIn guy. I'm not against it. I'm just not a fan personally. I have seen the value of LinkedIn for some businesses and individuals and I'm happy for them. In fact I have recommended LinkedIn over Facebook to clients in certain situations and they've benefited from their efforts there. So, there's my disclaimer. Now to the matter at hand: I don't believe LinkedIn recommendations and you probably don't either. Here's why...
The Truth About Recommendations
Recommendations are intended to give you insight into a person, place or thing that you wouldn't otherwise know. These recommendations come from random, disconnected people who know enough from personal experience to share that with you. That's why Amazon's reviews are so widely trusted and why sites like Yelp and Urbanspoon are huge. It's the randomness of the collection of thoughts and feedback about particular place that lend it credibility.
LinkedIn recommendations, on the other hand, are anything but random. They are filtered and friendly comments by people who have a personal stake in the recommendation. Many times recommendations are traded between people in an "I'll recommend you if you recommend me" sort of way.
LinkedIn recommendations are sanitized and sanctioned by the person who owns the page and that very fact that you're seeing it means that it has been formally approved by the LinkedIn page owner.
Bias Isn't A Secret
Recommendations are meant to give you insight and a third-party perspective, but in reality they're more biased and less genuine than LinkedIn would like you to believe. But here's the kicker: we all know the recommendations are biased. It's true. We know it.
For instance, when you read a recommendation on my own LinkedIn page that says, "There are few people who understand marketing in the Internet world and Bill Seaver gets it..." I think you probably say, "Hmm, that's a bit of a stretch."
I appreciate the comment but when you read that you know the guy is being very kind and very generous with his recommendation. For that reason I think LinkedIn recommendations aren't very trustworthy. They are inherently biased in favor of the person who is displaying the recommendation. We might glean a bit of insight from time to time but we're not going to make any business decisions based upon LinkedIn recommendations and for that reason we should question how valuable they really are.
I've found that I don't believe them and I suspect you probably don't either. Am I wrong here? Do you believe LinkedIn recommendations?