I love examples of people who take an average job and make it something remarkable and worth talking about. In this instance, a Turkish ice cream server was so entertaining that a tourist recorded and posted his performance to YouTube and the video is closing in on 400,000 views.
I think there are some good lessons for anyone in business here. It's one thing to serve ice cream. Almost anyone can do that. It's another thing entirely to make the ice cream service the best part of the experience. Enjoy the Turkish ice cream server video.