Social media and internet stats are something I'm always keeping my eyes on as key indicators of growth, decline, or change. Here are several interesting social and internet stats from a new Arbitron survey that are worth noting:
Social Networking Profiles The study reveals that consumer use of social networking sites is not just a youth phenomenon. Personal profile pages are maintained by:
78% of teens 77% of 18 to 24s 65% of 25 to 34s 51% 35 to 44s Internet Or Television? For the first time, more Americans say the Internet is "most essential" to their lives when given a choice along with television, radio, and newspapers;
42% chose the Internet as "most essential" 37% select television 14% choose radio 5% said newspapers While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44. Broadband In Homes 84% of homes with Internet access have broadband connections.
While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44.
Wi-Fi In Homes 62% of homes with Internet access have wireless network set-ups in their homes.
Thanks for this summary of stats. Good stuff to keep in mind as we watch the cultural media shift as it happens!
David, agreed! Thanks for the comment.
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