Whether I like it or not, some companies don't want to make a move in business that hasn't already been done by some of the biggest companies in the world. I guess it feels safer knowing the big guys have been there already. I've encountered that issue a number of times over the years trying to convince companies to move forward with social media. I even recall a small research project last year to try to convince someone that large companies are using social media.
Until now there haven't been great stats to help me make the case but PR firm Burson-Marsteller just released their findings of social media use by the Fortune Global 100 (the largest 100 companies in the world.) I think my job just got a little easier for future conversations with those needing proof like this.
You can see the full report embedded below, but some of the highlights are:
- 79% use Twitter, Facebook, YouTube or corporate blogs
- 65% have a Twitter account (they average over four Twitter accounts per company)
- 54% have Facebook fan pages
- 50% have YouTube channels
- 33% have corporate blogs
- 20% are using all four technologies (Twitter, Facebook, YouTube, and blogs)
