I've been thinking a lot lately about where Facebook seems to be going for businesses, and I have several ideas about where it's going based on observation and experiences with my clients. I'm not quite ready to blog about these ideas yet. Sometimes ideas just need to marinate a bit longer, but these stats seem to validate where things are going. In the meantime, consider some of these new Facebook stats from ComScore:
Traffic:
In Dec. 2008, Facebook had 13 million daily U.S. visitors.
In Dec. 2009, Facebook had 37 million daily U.S. visitors.
This is an increase of 181%.
In Dec. 2008, Facebook had 54 million U.S. visitors total.
In Dec. 2009, Facebook had 111 million U.S visitors total.
This is an increase of 105%.
In Dec. 2008, the average Facebook user visited the site 16.8 times during the month.
In Dec. 2009, the average Facebook user visited the site 27.4 times during the month.
This is an increase of 64%.
Engagement:
In Dec. 2008, users spent 2.8 cumulative hours on Facebook during the month.
In Dec. 2009, users spent 4.1 cumulative hours on Facebook during the month.
This is an increase of 45%.
In Dec. 2008, Facebook users spent 10.1 minutes per visit.
In Dec. 2009, Facebook users spent 9 minutes per visit.
This is a decrease of 11% (Though this is a decrease I think it makes sense that people would spend less time per visit when they're visiting the site more often. There's less new stuff to see since the last time they were there.)