Every once in a while, an online video comes to my attention that seems both easy and complex, but it is utterly captivating. I like really good online videos for that. I think the first Ok Go video I saw gave me that feeling. This one, which appears to have started the University Lipdub idea, does the same thing. It's creative, easy to understand what they're doing, and has sparked similar lip dubs in other universities. It appears it all started a year ago in Germany and a university in Quebec is getting some attention with theirs as well. I wonder if American universities are taking notice and see the recruitment and branding opportunities here. Seems like Belmont University here in Nashville would be a perfect fit.