As a father with young children, I think this video is pretty funny. I've seen this sort of thing play out in my own home from time to time, especially when they're at the table waiting for everyone to sit down to dinner.
I think we can apply this same marshmallow test mentality to the way some businesses approach social media. Twitter, Facebook, blogs, etc. are like the first marshmallow. Having the patience to understand how they work so you use them correctly is like waiting to get that second marshmallow.