Last week I had the chance to sit down with Ray Carman, an auctioneer who has been using social media to promote his business for well over a year now. Ray has seen his blog push his Google results up to the top of a search for auctions in his county which has resulted in new clients and new business. Ray also said his active participation in Facebook has generated several clients. According to Ray, 80% of his business comes from his various social media efforts.
One of the more interesting things Ray said was that his business remained steady this year despite the negative economic environment that was impacting the real estate industry. Ray attributes his social media efforts for keeping his business steady this year. Here's the video to see the full conversation.