Today I had the chance to do an introductory presentation on blogging to a group of employees at a company I work with. In the past I have generally taken the "here's what you should do" approach filled with best practices and tactics for these kinds of presentations. For this presentation, however, I did just the opposite. I decided to take the approach of ten things not to do.
I've found that when people are getting started on something it's easy for them to be overwhelmed with all the opportunities and they just want to make sure they stay out of the ditch while they learn how to ride. This presentation was intended to help them see what to do by learning how to stay out of the ditches. Here's a link to the presentation for those of you who can't see the embedded version below.