In January I wrote about how social media marketing works best when you have both the correct marketing mindset and the right online tools to accomplish the strategy.
With all of this in mind, watch the video below. It wasn't intended to be a parable about social media in business, but I think it works really well.
The new tools and technology are red.
The new marketing mindset is blue.
Change is purple.
Ironically, this is a great endorsement for Seth Godin's book Purple Cow.
Blip from Sean Mullen on Vimeo.