Social media conversations are no different from going to a party in real life.
In the same way that you look for good conversations at a party, people seek the same thing online.
In the same way you avoid people who dominate the conversation at the party, the same thing happens online.
In the same way you remember the meaningful encounters at the party, the same thing happens online.
In the same way you stop paying attention to the people who only talk about themselves at the party, the same thing happens online.
If you have ever been to a party, you already know the rules for social media. You'll either be someone people enjoy talking to, or someone people avoid. Maybe it's time to look through your Tweets and Facebook profile as if you're on the outside looking in. I just did. I think I'm doing all right on Twitter, but I need to do better on Facebook.