A few years ago I met with a guy named Scot Justice who was positioning himself to open his own CPA firm one day. I had been studying social media informally for several months at that point and was just starting to blog myself, so I suggested he take up blogging as an introductory web presence and marketing tool. At the time he was a CFO for a printing company here in Nashville. A year or so later the company was sold and he was out of a job...and he couldn't have been happier.
Now, three years later, he's on his own and doing great. He still blogs and he's active on Twitter and together they account for 75% of his business. I'd call that a pretty good return on his marketing money, but of course time is the new money when it comes to social media marketing and Scot gets that.
I sat down with Scot last week to talk to him about his social media journey and he was gracious enough to talk to me. Scot's even getting questions now from CPAs around the country who are waking up to the possibilities of social media. I'm proud of what Scot's done. He's put in the time and energy to do it right and is reaping the rewards. Here's the interview.
One more thing, I referenced another interview in this video. Here's the link to the interview with the blogging gunsmith.