In the latest episode of The New Mediology, Nathan and I discussed the need to understand transparency in social media. Two weeks ago I talked about the right mindset needed to use social media well. Though I didn't focus on transparency in that post, it is also very important to social media success and one that can be easily overlooked.
The fact of the matter is that people's expectations have changed. They welcome candid communication now more than ever and social media tools are proving to be the best platform available for this.
You can listen to the podcast online (in just under 20 minutes) or download it in iTunes.