In the most recent episode of The New Mediology, Nathan and I discussed RSS. RSS isn't the sexiest thing to talk about in social media, but it's really important to know why (and how) RSS changes everything for content creators. Think about it like this: it used to be important for people to come to your website to see what you had to say. You tracked page views and unique visits because that was your gauge for success. Now, with RSS you can allow people to stay current with you content but they never need to visit your blog or website again. They can aggregate your content with all the other content they're interested in.
For some content creators, RSS is a welcome technology because it increases the number of people who can be exposed to your content and decide for themselves that it's worth their time again. For others, RSS seems like trouble because it threatens all of the control that once existed over the distribution of content. In this episode, we covered what RSS is and why it's really important to understand and fully utilize for anyone who creates content.