About a year ago I started working with Jeff Mims, the owner of Mossy Creek Custom. Jeff is a gunsmith who was launching his business in the Nashville area. I encouraged him to start blogging as the primary means of promoting his business because, like many people starting their own businesses, he had very little money to put into marketing and promotion. I spent some time with Jeff so he would have the best perspective to make blogging work for him. He then went and set up a free Wordpress blog and got busy blogging.
A year later Mossy Creek Custom is getting business from across the country and Jeff's blog posts are found much higher in Google search results than gunsmiths who have been around for decades.
I interviewed Jeff last week in his shop because his business seems like one of the least likely candidates for blogging as a marketing strategy, but you'll hear in the interview below that it's certainly paying off. The point here is that if good blogging can work for a gunsmith, why wouldn't it work for you?
[youtube:http://www.youtube.com/watch?v=XNk2LfsBhaQ]