Every marketer you'll ever meet will have a lot of ideas for you (including me.) That's what we do. We provide ideas. We always think they're good ideas. A few may even be great ideas. But some of them will stink. Seriously, some ideas just won't be good, but that's all right. The problem isn't bad ideas. The problem isn't even failing. The problem is failing slowly or failing expensively and then not learning from either (or both.)
Aggressive marketers don't have perfect batting averages. Agressive marketers can't have perfect batting averages. We're too busy trying to push things forward and look for the new things that work and better use the things that are working. Social media marketing fits this aggressive marketing approach today. Though it's considered "unsafe" or "unproven" by many traditional marketers I meet, I would say it's one of the safest things your company can do. Where else can you learn more about what works very quickly with minimal expense?
I'm seeing more and more verification that social media marketing does in fact work. Just this last week I got some great news back from a client about a campaign that spanned through the last several months. It was just the kind of proof we need to help the company take another step forward. It also cost a mere fraction of all the company's other marketing campaigns. I don't have exact numbers, but I can reasonably estimate the total expense of our campaign was less than 1% of their entire marketing budget.
We also learned one thing didn't work as well as we would have liked, but again, its cost was only in the hundreds of dollars. For most companies that's chump change. It was cheap and we know what to do differently for the future.
So, the question then is this: How high is your tolerance for risk and failure? Sure, you're all for success. Who's not for success? But why not support failure too? Failure is a the great educator and with social media marketing it's never been easier to fail quickly and fail cheaply so you can learn how not to fail next time.