We have another batter up for social media batting practice. Dave Delaney has recommended five tips for a pediatrician. The full scenario and his ideas are below. While we're on the social media batting practice topic...Mitch Joel included a comment from me on his most recent episode of Six Pixels of Separation. He had some great additional info to include. Here's the scenario that was pitched to Dave and his ideas follow...
Scenario: A pediatrician wants to know how she would be able to use social media to promote her practice. She's currently spending money on local advertising in multiple areas and wants to know how social media marketing would work for her. She's not viewed as the best pediatrician in her community but is widely recognized as one of the top five.
Dave's ideas:
- I would recommend that the pediatrician create a Google Adwords campaign targeted to her local zipcode(s).
- I'd advise that she be sure she is included on Goggle in their business search results by adding herself to Google maps.
- Depending on her available time and interest, I would suggest developing a blog and posting to it regularly. The blog would also offer all appropriate social bookmarks and tags.
- She should also considering posting on local parenting forums always being sure to link back to her website.
- Finally, she should consider sponsoring a quality parenting Internet radio show (AKA "podcast") like Two Boobs and a Baby. :-)
Thanks for the ideas Dave. I'll include a similar real-life scenario I discussed a long time ago about a blogging dentist I know here in town.